Evans - Up your game

Dear Evans,

It is with a heavy heart that I write this because for many years you were my go to store. Birthdays and christmas would always mean Evans vouchers for me. I guess it wasn't so much because I had to have what you were bringing out. It was more to do with the fact that you really were the only clothing store that solely catered for plus-size women and for this I will always be greatful.
But Evans, time are a changing. I don't want smocks or office shirts, dual-sizes are not for me either. I want bird print, aztec print, pastel colours and I want them in my size not some silly dual size. I also want them for a price which doesn't make me want to pass out unless its cut down by a sale or discount code.
Take for instance the bird-print tunic I purchased from you recently. The only way I could afford it was because you were offering 15% off and because had a 25% discount code. When it came I was un-impressed for £37 the cut was bad and if I kept it I would have had to size up x2. I took the top back to my nearest Evans and was not suprised when your assistant told me that particular store would be closing down. I was the only customer in the shop during a lunch-hour and this store sits alongside Icelend and opposite a public toilet - hardly inspiring or welcoming. And there is not one other fashion retailer within a 10 minute walk of that branch.
I have not been fatshion blogging for long but you should know that it's a pretty big (pardon the pun) community and we talk. We discuss things we like and things we don't. Sometimes there are 'must have items' like the New Look swallow print dress or the Simply Be peter-pan pearl collar tunic that numerous plus-size bloggers sing the praises of. I have not seen one must have Evans item that more than one blogger raves about.
I'm sorry and I feel awful because I do buy the odd item from you or pick things up in the sale, I also regularly check your website but that's it. On  the whole I find your clothing uninspiring, expensive and catering for a plus-size woman that doesn't represent me. I don't want to feel like this Evans but you have left me no choice. have a look at what your competitors are doing, speak to real plus size women and read the many amazing fatshion blogs out there. Be inspired by us as we'd like to be by you.

Tracey